The vast expanse of the web has no limits. People can spend time learning, shopping, and socializing in a seemingly infinite number of places. Your website is just one among millions. How will anyone ever find it in the endless online world?
You might not take over the web, but you can make your pages easier to find. Don’t abandon your web promotion efforts because your website doesn’t get much traffic just yet. We want to give you some options – some are quick, and some more involved – making your site findable and driving traffic to it.
Make a Good Website with Content That Attracts People
The single most important thing you can do to make your content findable and to draw people back is the most difficult. Make A Good Website. Filling your site with interesting content takes skill, effort, and inspiration. Anyone can post up a template site and hope for the best. To learn about the interests of your community and to constantly present relevant content takes time.
A good website will also be useful, and interactive. We are accustomed to accomplishing things online, pay bills, renew vehicle registration, buy concert tickets, ordering flowers – what can your patrons accomplish on your site? It may take some effort to develop these features, but they’ll give people another reason to visit your site.
Become your own Video Producer
The ease with which videos are shared among friends, family and coworkers is one of the reasons why video marketing is the next big trend. More and more companies are producing audio and video content for their patrons. Videos are not only more entertaining than text, they also increase search engine rankings. Video increases a web page’s likelihood for a front-page Google search result by 96 percent according to Forrester Research.
There are so many types to work with, so be creative – Consider a “How To” Video/ Interviews/ Events and Speeches (edit down to about 3 minutes or so) Video Blogging and Product Showcases. Tips: Create videos that are of good quality. You don’t have to go out and purchase professional software and an HD camera, but make sure they are, at the very least, well lit and not grainy. Keep them relatively short, and produce some new ones every so often.
Audio and Video Listings: These are great to post on your own site, but remember there are many directories that people use to search materials of interest. Make sure you are listed in these essential sites: www.youtube.com (video), www.itunes.com (audio)
Join in the Community Forums
Commenting on local blogs is a great way to make people aware of your website. On most blog comment forms, you enter your name, email address, and URL. You can find people in the community, learn about them, and then interact with them in your own friendly and authentic voice. Here are a few sites you can use to find local blogs: www.blogsbycity.com, www.metblogs.com
Visit the social review websites. Essentially, they are online yellow
pages filled with people’s opinions. People comment about and rate
restaurants, merchants, stores, theaters, mechanics – anything you
can think of. If you search and don’t find your business, you should
actively solicit reviews from your well known customers and people
with whom you have a positive business relationship. Here are a few
well known review sites: www.yelp.com, www.citysearch.com,
www.insiderpages.com. If you get positive reviews on Yelp, you can even get a sign
saying “People love us on Yelp.” Not bad for instant, positive social
List Your Site Where People are Searching
We’re assuming you are already spending a decent amount of effort developing and publishing interesting content. There are many places to list your events or services – For those in the Finger Lakes region post them on www.FingerLakes1.com!
Consider having a free wireless network for your customers – and if you do, list your location on one of the many free Wi-Fi directories such as: www.wififreespot.com, www.wifihotspotlist.com, www.wifi411.com.
Also, consider listing your event within a number of websites devoted to listing all of the events going on in different neighborhoods: www.FingerLakes1.com, www.americantowns.com, www.Craigslist.org 2013 is a year that is crucial for your business. The rules have changed, and now you’ll find the biggest competitors in the marketplace are normal everyday people just like you. When you promote your company and its website online, you’re in front of a worldwide audience. It’s going to take effort, and you’ll probably end up interacting with and helping people beyond your expectations.
Take care and you can get there.
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