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Making Incredible Things Happen Online Since 1999
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Change is Good

The reality of web design is that we are not only designing for the client and their audience. There is a third party in the mix that we cannot afford to ignore. That entity is Google. And Google just demanded that we all focus on our mobile sites more.

On February 26, 2015, Google announced a new search algorithm that demotes non responsive sites in the results. After April 21, Google says that “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

More than ever before, responsive design will be an important aspect to consider when creating or updating your site. Having the premier search engine basically say they will be giving preference to mobile sites for searches preformed on mobile devices is very significant, and the reason they are doing this is valid. Most of the increases seen in internet usage are occurring in the mobile sector. So giving these users relevant and usable experiences is a must.

If you already have a static site you will no doubt want to address this by getting a mobile-friendly site upgrade. You can make this happen by doing one of two things. Either create a completely separate site with a .mobi domain name, or add responsive CSS designs that become visible when the appropriate window size is detected.

When you are designing for a mobile site there are a few things to keep in mind. Your mobile site shouldn't look exactly like your current site.

Pictures should be limited to speed download. Choosing images carefully and optimizing them properly is a must. Pictures can be coded to be replaced with larger images or to be shown only on larger screens.

The small screen will force you to pare down the immediately available navigation items to the minimum. Utilizing a hamburger style menu (that's the one with the three lines) can hide a lot of the more ancillary items. This is actually a benefit to most users, as they are directed more quickly to the most frequently needed content.



The active areas for links on a mobile site should be kept at a size that people can click with their fingertips. So this means nice chunky buttons around ½ inch in screen height, or around 50 pixels high.

For more information on how we can take your site from static to responsive go to Email us at, or call 315-712-0104 and we can help you get your site mobile friendly., Inc., Inc.
Design & Internet Services
12 North Park Street, 3rd Floor
P.O. Box 85
Seneca Falls, NY 13148

Phone 315.712.0104
Fax 315.282.2349
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