The reality of web design is that we are not only designing for the client and their audience. There is a third party in the mix that we cannot afford to ignore. That entity is Google. And Google just demanded that we all focus on our mobile sites more.
On February 26, 2015, Google announced a new search algorithm that demotes non responsive sites in the results. After April 21, Google says that “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”
More than ever before, responsive design will be an important aspect to consider when creating or updating your site. Having the premier search engine basically say they will be giving preference to mobile sites for searches preformed on mobile devices is very significant, and the reason they are doing this is valid. Most of the increases seen in internet usage are occurring in the mobile sector. So giving these users relevant and usable experiences is a must.
If you already have a static site you will no doubt want to address this by getting a mobile-friendly site upgrade. You can make this happen by doing one of two things. Either create a completely separate site with a .mobi domain name, or add responsive CSS designs that become visible when the appropriate window size is detected.
When you are designing for a mobile site there are a few things to keep in mind. Your mobile site shouldn't look exactly like your current site.
For more information on how we can take your site from static to responsive go to http://services.fingerlakes1.com/ Email us at firstname.lastname@example.org, or call 315-712-0104 and we can help you get your site mobile friendly.
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