When you search for businesses on the internet,
what often pops up is that business’ “Local Listing”.
They look like business cards and often have a
small map, address, phone number and website
What many are not aware of is that you can claim these spaces for free and set them up to your liking. You can often add logos, hours, pictures, videos, expanded map listings, and manage and respond to reviews about your business.
Business owners need to take control of these potential assets. Sometimes they are incorrect, outdated, or worse hijacked by competitors. Anyone can, if they want, “suggest” photos for businesses on Facebook that are not administered. These will stay up until the business owner claims his space and takes control of the listing. This feature alone should convince you to take control at once.
And If you don’t you will be missing an opportunity to manage these spaces as the effective introductions to your company they could be. 82% of people research local businesses with the search engines. Since this process only requires you to spend your time to do it, it’s a good idea to get your ducks in a row, sit down and fill these out.
Here is what you are going to need:
Here’s where you should go:
Further Down the list:
Some of the new features offered by Google are custom QR Codes that can be used in printed materials. When someone scans the code with a smartphone they will be automatically taken to their Google Places Page.
You can also participate in paid for programs like Ad Words and keep track of your listing with a personalized dashboard that will tell you about visitation rates and more.
Get a PDF guide to Google Places at the FingerLakes1.com Client Center http://services.fingerlakes1.com/client-center.php. If you have any problems, Fingerlakes1.com can take you through the process.
Call for an appointment today. 315-712-0104.
Sources: Google, Facebook, marketingcharts.com, getlisted.org, searchenginejournal.com
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