The use of mobile devices has skyrocketed! Millennials now make up about 54% of all buyers in the marketplace and are highly dependent on technology to do just about everything.
A recent study by Pew Research Center states that 63% of adult cell phone owners now use their phones to go online, a figure that has doubled since they first started tracking internet usage on cell phones in 2009. So now, the vast majority of the population owns a cell phone. Maybe they don’t own one… they definitely know how to use one. Everyone from adults, teens, kids and even babies (that do not know how to talk yet) are CONSUMING content via all types of devices.
What do you need to know now in order to prepare for the future of the internet? Three beautiful words.
RESPONSIVE WEB DESIGN
One of the best new solutions for the mobile revolution is responsive web design. RESPONSIVE design intuitively converts web content to accommodate a user’s respective device whether it is via mobile, tablet or desktop - without redirecting the user to an m.domain.com or t.domain. com link. These redirects can cause broken links in your website that are hard to fix over multiple platforms, and muddy the analytics to the real data.
According to a study from Google, mobile searches are driven by speed & convenience. The multitudes searching on their mobile devices are not only searching for varieties of information – typically they want it and they want it now.
Having a mobile-friendly website is critical to your online marketing strategy. Sixty percent of mobile users expect a website to load in less than three seconds. If your website is not optimized for mobile viewing, you’re losing traffic. Your website needs to read easily on the screens of smart phones or tablets and people need to interact with it – that’s the bottom line. This type of web design is new on the scene and is already making a huge impact.
The internet is a crowded place. It is easy enough for folks to Google whatever they are looking for online; however, sifting through all the clutter for reliable and pertinent information can be time-consuming. Always keep your website current as the highest priority. You are out of The Mobile Revolution – business with no email or website. So always fix it fast!
As a business, it is time to start making the transition to a responsive web design if you haven’t already. The future of all content will have to comply with mobile standards. This includes your website, blog, social media, search, email, and apps.
FingerLakes1.com can build a customized website with responsive design and all the features consumers want in a website. We routinely do this for our customers… We are not just talking about it – WE PERFORM IT. We would be glad to answer any questions you may have and help you get started. Let us point you to our most recent example of responsive design – Check out the Seneca Museum of Waterway and Industry website at http://www.senecamuseum.com/.
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