Hey all you Facebook wallflowers, don’t wait to be asked to dance at the social. Get out there and boogie!
If you don’t know how to do the latest steps, we give dance lessons!
Let’s start with first things first. If you’ve waited until now to become Y2K compliant it’s time to get with the program.
Every great idea or small business needs a website. Once you’ve launched a great website you will need to spend a significant amount of time marketing it to your target audience. How will customers find you online?
We’re going to cover the marketing aspect in this article, as we’ve already gone over the key ingredients for a great website in previous issues of this publication. (Available for you online at www.flwoman.com)
So, we’ve got some good news for you. Your marketing plan does NOT have to include a budget of thousands anymore. Thank you social media and search engines! I promise you can market your brand and message for mere fractions of the cost of a Super Bowl Commercial if you practice a few key strategies.
How much does it cost to create an account with-? Facebook? Twitter? LinkedIn? Yahoo? Google? Google Plus? Bing?
These social media channels are all free! Your customers are using all of these channels in one way or another via their smart phone, tablets and laptops. The exciting thing is there is SUCH A POTENTIAL for marketing your services in the Finger Lakes Region via any one of these channels because not many organizations are using them significantly.
Do a little online research to find out which channels might be right for you. For example, if you are a celebrity or public figure you might want to go with Twitter. If you are a Girl Scout troop, local café or even a library you might want to go with Facebook. It’s going to depend on where YOUR audience spends time online.
Now here’s a quick checklist to get you started with content – Start with what you already have – You have been in business how long? You already have print brochures and photos to pull great content from. Or you might use a testimonial, success story, inspirational post, or even ask a question to get a dialogue going.
Do what you can – If you can only log in once or twice a week to post a photo with some comments then be proud of that. It’s a great start. Two posts a week will pencil out to 104 posts by the time a year is over.
Reach out for help –There is no need for you to bear the burden alone. Look around your organization. You will find qualified experts you already work with! Your vendors or industry partners will be glad to be invited to participate and share their insights or expertise.
Acknowledge and respond to comments – If someone takes the time to post a comment make sure you are taking the time to respond to them!
Respond to both negative and positive comments with grace and sincerity. Many times taking the time to respond to a negative experience by a customer and correct the situation will win you a customer for life.
The hardest part of the whole process is simply getting started. If the thought of sending out digital content still makes you queasy, or you have no time whatsoever to begin by all means give us a call! You can hire us to help you strategize and plan your social media marketing, or even have us organize it all and post it for you. We’ve been partnering with community businesses for decades to make awesome things happen online.
We look forward to hearing from you with any questions or concerns, and of course please LIKE us on facebook. See you online!
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