The new extensions are rolling out
When you picked out your domain name were all the
good ones taken? If you got stuck with a long, descriptive
but accurate domain name because the short punchy ones
were already taken, your chance to get something better
may be here.
.com is so last century! Here are some of the new
extensions that are currently live: .club, .company,
.website, .guru, .rocks, .photography, .life, .property, .today,
.business, .network, .services, .solutions, .email, .expert,
and .world. There are currently 244 shiny new extensions
to choose from. There will be over 700 when they
More will be made available periodically, and you can
pre-register for some of these now. We at FingerLakes1.
com can set up a watch for any name you would
like, follow the name for you, and when they become
available try to acquire them. The best ones will go fast!
Some tips on creating a great domain name
Keep it brief
Having a nice short memorable URL is a smart
marketing move all around. If your URL is hard to
remember or type it can be a barrier to connecting with
your customers/audience. Poor typists abound! Not all
users have autofill on their browsers, and mobile users
can’t easily copy/paste. Also you will be using this on a
daily basis – make it easy on yourself.
Make sure it can’t be read as something else. If
you are stringing words together without separations,
make sure you don’t end up with other words that are
unintended. Example: childrenswear.co.uk (Childrens
Wear). There are lists of even worse ones. For a laugh,
just google “Bad Domain Names”.
You may want to tell people what you do instead of
who you are. Example: Tammysbeautyparlor.com could
also be flx.beauty.help. Making it a local reference also
gives you a better shot at being able to get a good one.
Good domains could also be based off your marketing
slogan, as in: relaxbythelake.info.
Why stop at one?
Even if you love your current domain name you may want to add some new more
descriptive ones to your collection and point them at your existing website. Why would
you have more than one domain name? It opens up more possible paths for customers
to find you on the web. You also may want to purchase names that could be of value to
you in the future, in case your business expands into new avenues.
Having domain names for each of your products is an option. If you have more
than one, people can just type in your product’s name and find you.
If you need more ideas, please call FingerLakes1.com at 315-712-0104 and arrange for a free brainstorming session.